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If you are in the market for an action camera, then the GoPro HERO3 needs to be among the models that you look at: it is lightweight, highly specialized, and produces excellent quality video, either ready to view or, if Protune mode is used, ready to edit. It is not without its drawbacks — for example, battery life seems to be adequate rather than good. The user interface requires lots of button pressing to navigate the menus, and as a still camera it is geared much more to capturing stills for inclusion in video than to perform as a conventional camera. It has no viewfinder or built-in playback screen, and the waterproof housing is separate rather than integrated like some of its competitors – but it is rated to a greater depth than most. On balance, the GoPro HERO3 appears to be a well-thought-out device — but the camera is not what this is about, this is about the action.