Much like the K-5 from whom it borrowed all the technical essentials, the Pentax K-30 comes equipped with a 16-Mpix APS-C CMOS-technology sensor that one assumes is of Sony origin. (This is the same sensor used in the Nikon D7000 and D5100 as well as in the Sony NEX-5R / NEX-5N and SLT-A57.)
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I had a look around but I cannot find the K-30 ever being introduced for anything near $1199. It now shows up on your site as more expensive than de K-5 II ($999).
On dpreview the published press release says: “The new PENTAX K-30 will be available at retail outlets nationwide and online in July 2012 with a suggested retail price of $849.95 for body only, and $899.95 for the kit including the DA L 18-55mm zoom lens.” On Amazon.com the list price is $750 but they sell it for $630.